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Writing
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Selling Truth · series
Selling Truth.
An essay series on agentic AI inside go-to-market: what is changing for revenue teams, where those changes fall apart, and what is worth building around them. New entries arrive when they earn the page.
In draft
- May · 21 Founder-led selling, after the agents arrive Written for the founder who is still the first seller. What changes, what does not, and what to stop doing manually before the next hire. Rough draft up now. Cleaner version to follow.
Soon
- soon On the half-life of a sales playbook What playbooks were before the agents arrived, what they have to become, and why most companies will not make the transition cleanly.
- soon The cold outreach paradox Why agentic outreach can lift reply rates and quietly tank pipeline at the same time, and what to look at instead of reply rate.