§ 06
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Now
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Updated 2026 · 05 · 21
What I’m doing this month.
Refreshing this site, drafting Selling Truth, and watching the field. In the spirit of nownownow.com.
Working on
- do Refreshing this site, page by page, with the version you are reading.
- do Drafting the first three entries of Selling Truth: Founder-led selling, after the agents arrive, On the half-life of a sales playbook, and The cold outreach paradox.
- do Researching how agentic AI actually shows up across Salesforce, Gong, and Clay, before committing to the next project worth building.
Thinking about
- q What an FDE practice for go-to-market teams looks like as a standalone business. Whether the math of it works.
- q Whether “AI SDRs” as a category will consolidate to a handful of winners or fragment into hundreds of small tools.
- q Why the AI-in-sales discourse has so much volume and so few field reports.
Reading
- book Theory of Games and Economic Behavior, rereading.
- book Things Hidden Since the Foundation of the World, René Girard, rereading.
- book Joe Carlsmith’s Otherness and Control in the Age of AGI, alongside Neel Nanda on mechanistic interpretability.
Not doing
- skip Predictions about what AI will do to selling by 2027.
- skip Performing concern about what AI will do to the labor market. Plenty of qualified worriers already in the field.