OM  ·  operator & writer
· Bombay  ↔  Bangalore

Onkar Muḷē.

Operator working in go-to-market for early-stage companies. I write about agentic AI inside revenue teams. What it actually changes, where it falls apart in practice, and what is worth building around it.

A short biography

An operator’s practice in go-to-market. Mostly in the technical end of the market.

I work in go-to-market for early-stage companies, mostly in blockchain technology. Most recently I was the founding GTM lead at Hyacinth. Before that, an account executive at Code4rena (acquired by Zellic). Earlier still, independent contracting with Sherlock, Bunni, and Rep3 under my own outfit, Exponent Labs. I move between Bombay and Bangalore.

These days I’m writing more than selling. The thread I keep pulling on is agentic AI inside go-to-market. I’m interested in what it actually changes for revenue teams, where it falls apart in practice, and what is worth building around it. Happy to talk about hiring the first seller, early-stage GTM in technical markets, or wiring agentic AI into a revenue workflow from day one.

Selling Truth · an essay series

Agentic AI inside go-to-market. New entries arrive when they earn the page.

I write under the working title Selling Truth. What is changing for revenue teams, where those changes fall apart, and what is worth building around them.

In draft

  • May · 21 Founder-led selling, after the agents arrive Written for the founder who is still the first seller. What changes, what does not, and what to stop doing manually before the next hire. Rough draft up now. Cleaner version to follow.
  • soon On the half-life of a sales playbook What playbooks were before the agents arrived, what they have to become, and why most companies will not make the transition cleanly.
  • soon The cold outreach paradox Why agentic outreach can lift reply rates and quietly tank pipeline at the same time, and what to look at instead of reply rate.

A short list, growing as things ship

What I’m building right now.

Building

  • now This website A personal site, written and maintained by hand. Built originally to host writing and reading notes; now also home to a slowly accumulating list of things I’m building. You’re reading it. HTML no build Vercel
  • soon Working Capital A forthcoming newsletter on the mechanics of business: how things actually came to be the way they are, why they keep working, and where they break. First issue coming soon. newsletter long-form
  • 2026 → Agentic GTM Suite Agents for the parts of selling that should never have needed a person twice. Happy to show you what is working today. agents GTM in private beta

A partial reading log

Started this year, after one too many books I could not recall a week later.

Won’t fix the forgetting. Just keeps me honest about it.

Reading log

Queue

What I’m doing this month

Refreshing this site, drafting Selling Truth, and watching the field.

Working on

  • do Refreshing this site, page by page, with the version you are reading.
  • do Drafting the first three entries of Selling Truth: Founder-led selling, after the agents arrive, On the half-life of a sales playbook, and The cold outreach paradox.
  • do Researching how agentic AI actually shows up across Salesforce, Gong, and Clay, before committing to the next project worth building.

Thinking about

  • q What an FDE practice for go-to-market teams looks like as a standalone business. Whether the math of it works.
  • q Whether “AI SDRs” as a category will consolidate to a handful of winners or fragment into hundreds of small tools.
  • q Why the AI-in-sales discourse has so much volume and so few field reports.

Reading

  • book Theory of Games and Economic Behavior, rereading.
  • book Things Hidden Since the Foundation of the World, René Girard, rereading.
  • book Joe Carlsmith’s Otherness and Control in the Age of AGI, alongside Neel Nanda on mechanistic interpretability.

Not doing

  • skip Predictions about what AI will do to selling by 2027.
  • skip Performing concern about what AI will do to the labor market. Plenty of qualified worriers already in the field.

In the spirit of nownownow.com.

Contact & presence

Email is best. I usually answer within hours.

If I haven’t replied within 48 hrs, it is fine and even kind to send a nudge.

Calendar book a slot
Telegram t.me/onkarmule
Signal on request, by mail
PGP on request

Happy to receive

  • gtmQuestions about GTM for early-stage or technical companies.
  • fieldField reports on agentic AI in sales or revenue workflows.
  • readPapers and essays you think I’d like.
  • fixCorrections, in any tone.
  • introIntroductions to founders building in the agentic AI space.
  • talkInvitations to talk to small groups (founders, operators, revenue teams).

Unlikely to reply to

  • pitchCold sales pitches.
  • recruitUnsolicited recruiting.
  • repostRequests to repost my essays without context.
  • lengthAny email longer than I could read on a phone screen.